Devatha Fabrics to enter women’s ethnic wear before Dec 2017


The company, which has recently launched ‘Tattva,’ its latest brand of men’s and kids’ silk ethnic and traditional wear, is looking at entering women’s ethnic wear before the end of the calendar year. The brand is available at over 300 retail outlets in India.

Speaking to DH, Sriram Devatha, Managing Partner, Devatha Fabrics said, “The brand ‘Tattva’ has become a staple for ethnic occasions and synonymous with exquisite silk men’s wear. Taking strides forward we began offering formal and casual wear, adding to our unique range of products. We will be soon launching men’s wear in cotton as well.”
According to a study, the Indian Ethnic/Occasion wear market was Rs 80,493 crore in 2014, and is expected to grow at a CAGR of 8% to reach Rs 120,305 crore in 2018 (with men’s wear market (Rs 3,522 crore), kids (Rs 14,358 crore) and women’s (Rs 1,20,305 crore)).

“Our team of 35 at Devatha Fabrics is looking at growing organically for the next few years, with support of five manufacturers, with whom we work closely to build our brand across the country,” concludes Devatha.

Write your Comments on this Article

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. will not be responsible for any defamatory message posted under this article. Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on to provide the IP address and other details of senders of such comments, to the authority concerned upon request. Hence, sending offensive comments using will be purely at your own risk, and in no way will be held responsible. Similarly, reserves the right to edit / block / delete the messages without notice any content received from readers.

  • Konkan World
  • Stay Connected
  • Facebook Google+ Twitter YouTube

KONKAN WORLD offers accurate, up-to-date, a large collection of videos from KONKAN WORLD VIDEOS and indulge in fun you will not find else where!.
© Copyright 2014 Konkanworld media Inc