DRDO ropes in Patanjali to market herbal products.


The Defence Research and Development Organisation (DRDO) and Patanjali Ayurved Limited promoted by yoga guru Ramdev, have decided to sign a memorandum of understanding (MoU) to market array of herbal products developed by the DRDO’s Life Sciences wing - Defence Institute of High Altitude Research (DIHAR).

The DRDO’s Life Sciences head Sashibala Singh and a couple of scientists on Saturday met Ramdev and Acharya Balkhrisha, managing director of Patanjali. The two sides decided to ink an (MoU) soon.

Life Sciences is one of the seven wings of the DRDO. The DRDO primarily develops weapons, missiles and other electronic products for the armed forces. In the last few years, it has also started working on health products with high nutritional values.

The DRDO is seeking to leverage Patanjali’s wide reach to market its herbal products.

“Patanjali has wider network in the country and therefore we think DRDO will benefit with the former in taking its products to the masses” said Sashibala Singh.

This will be the second such deal between the two. Two years ago the Defence Research and Development Organisation (DRDO) had signed a transfer of technologies (ToT) deal through a “non exclusive” license with yoga guru Patanjali Ayurved for five of the seabuckthorn based products such as seabuckthorn beverage, seapricot beverage, herbal tea, seabuckthorn oil soft gel capsules and seabuckthorn jam. According to DRDO, seabuckthorn has high nutritional values and is a good food supplement as it has very high anti-oxidants, vitamins and minerals.

Patanjali which began operations in 2006, is already an FMCG major with an annual turnover of R 5,000 crores which it intends to double by the end of this fiscal.

Write your Comments on this Article

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Konkanworld.com will not be responsible for any defamatory message posted under this article. Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on Konkanworld.com to provide the IP address and other details of senders of such comments, to the authority concerned upon request. Hence, sending offensive comments using Konkanworld.com will be purely at your own risk, and in no way will Konkanworld.com be held responsible. Similarly, Konkanworld.com reserves the right to edit / block / delete the messages without notice any content received from readers.

  • Konkan World
  • Stay Connected
  • Facebook Google+ Twitter YouTube

KONKAN WORLD offers accurate, up-to-date, a large collection of videos from KONKAN WORLD VIDEOS and indulge in fun you will not find else where!.
© Copyright 2014 Konkanworld media Inc