Let go of guilt. Now there’s an easy way to curb chocolate cravings.

03-04-2017
HT

Are you always in guilt for giving in to your chocolate cravings? Fret no more, for scientists have found a novel (read easy) way to curb these indulgent yearnings: Just wait for 25 seconds before you buy/eat that bar of your favourite chocolate. This time, say researchers, is enough to change your mind and choose a healthier snack instead.

Scientists installed countdown timers on vending machines in the US, forcing customers who had ordered chocolate or other unhealthy products to wait 25 seconds before the items became available.

They were able to change their mind and select a healthy snack at any point during the countdown, which would then become instantly available, meanwhile those who selected something healthy in the first instance were not forced to wait at all, researchers said.

“Having to wait for something makes it less desirable, said Brad Appelhans, who led the research at the Rush University Medical Centre in the US.

Over 14 months, researchers found that the delay prompted up to a 5% increase in the purchase of healthy snacks.

Previous interventions to try and reduce the harm caused by the easy availability of sugary snacks have focused on the complete removal of such products, or the machines altogether.

“Research shows that humans strongly prefer immediate gratification, and this preference influences choices and behaviour in daily life,” Appelhans was quoted as saying by The Telegraph.

“We wanted to see if we could use this preference for immediate gratification to improve people’s vending machine snack choices,” he said.

 

Write your Comments on this Article

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Konkanworld.com will not be responsible for any defamatory message posted under this article. Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on Konkanworld.com to provide the IP address and other details of senders of such comments, to the authority concerned upon request. Hence, sending offensive comments using Konkanworld.com will be purely at your own risk, and in no way will Konkanworld.com be held responsible. Similarly, Konkanworld.com reserves the right to edit / block / delete the messages without notice any content received from readers.

  • Konkan World
  • Stay Connected
  • Facebook Google+ Twitter YouTube

KONKAN WORLD offers accurate, up-to-date, a large collection of videos from KONKAN WORLD VIDEOS and indulge in fun you will not find else where!.
© Copyright 2014 Konkanworld media Inc